Seasoned Global GM & VP of Marketing known for driving transformative growth and maximizing brand value on a global scale. Utilize a track record of spearheading innovation (brands, products, business model) across diverse markets to thrive in dynamic environments where Koen can leverage consumer insights and emerging trends to craft compelling business cases and execute at scale. Ascended to the role of associate director, marking the beginning of a dynamic career journey with a foundation in sales and marketing cultivated at Procter & Gamble. Honed his skills through transitioning through impactful stints at LVMH and PepsiCo before embarking on a decade-long tenure at Danone. Progressed from sales director to regional CEO overseeing diverse P&Ls and factory operations and steered a startup subsidiary to success with full P&L responsibility. Invited back to PepsiCo in 2016 to lead a new global business unit, navigating complexities with finesse and expanding his expertise across functions. Possess a wealth of E2E executive experience, coupled with a CEO’s strategic acumen, and a proven track record in key commercial functions like marketing, sales, and innovation.